7️⃣ Unclear order cut off times

If a customer doesn't know when an order will be picked and when to expect it to arrive, confusion comes into their thinking.

"Does the 3 days shipping start today, or in 2 days time?"

"Will I receive it before the weekend?"

If you haven't clearly defined when orders will be picked and the service level you will maintain for your customer, they will find an option who will.

Solution: Be clear with your messaging on order cut off times, but ensure that they are related to what your fulfilment team offers and can achieve. At Fulfilment Plus our standard cut off time for customers is 2pm, all orders in our system before 2pm will be despatched same day, Monday to Friday.  You can plan from here and tell your customers a slightly earlier time to ensure the order can pass through from your storefront to ours.  We apply a KPI to this and manage this for you so your customers can trust your promise.

8️⃣ No visibility on carriers or tracking

Customers want visibility, and want to know when an order is going to be delivered, so that they can excitedly unwrap it or to be at home to sign for the delivery.

Your customer has parted with their money and wants to hold the thing they have brought, and the tracking info, provides a level of comfort that the product will arrive. In 2025 having good tracking information is critical, don't provide it and you will lose customers.

Solution: Ensure that you are sending tracking details to your customers, its a non-negotiable these days, and there is a wide variety of tools to help you with this process. It is also another touch point to grow your brand or followers as well as an opportunity to upsell to your customers.  Your tracking messaging to your customers may consist of emails and texts stating some of the following milestones:

• Order is received
• Order is being picked
• Order is out for delivery (with tracking details)
• The order is with a courier,
• Delivered

Our WMS automatically pushes through tracking details and order confirmations through to your Storefront once we have picked your order. We utilise Starshipit for our freight management and can work with you for access to shipping notifications and information. If you dont have any capability to manage this info we can do it directly from Starshipit for you.